Jack Wolfskin Textilerecycling Hub

Interactive campaign website

About

When clothes are produced, does anyone think about the environment?
In short, yes.
Jack Wolfskin is constantly working to improve the recycling chain. We are therefore delighted to have been able to work with Jack Wolfskin to create an interactive learning world in which users can find out how fabrics are recycled, what is actually used to produce clothing and that you don't always have to buy new clothes straight away, as the old ones can still be repaired. The exciting format is accompanied by our host Kari. She guides you interactively through the diverse world of production. There are exciting quiz formats, lots of new facts and a few surprises in the responsive, web-based learning world

Circle Menu

At the heart of the journey of discovery is a special user:in guide: the Circle Menu. A specially developed user interface that directly incorporates the symbolism of recycling and thus represents the individual steps of a cycle. Users can interactively get to know the various possibilities of recycling. In addition to the options for obtaining information in this menu, Kari reacts to interactions with the menu and the environment. The in-house development is designed to work on desktops, tablets and smartphones and is the center of navigation.

Gamification & LinkedIn certificate

With the Textile Recycling Hub, we have created an innovative online learning environment that uses interactive games to expand knowledge about recycling in a fun way. Our approach aimed to not only inform users, but to actively involve them in the learning process and thus promote a deeper understanding of the importance of recycling.

In addition to many quiz options, users have a progress bar to complete. It guides users to delve into all areas of the hub in order to receive a certificate at the end, which can then be integrated into their LinkedIn profile as a certificate.

Who

JACK WOLFSKIN Retail GmbH

What

Interactive website
Campaign
Online Game
infotainment

We

conception
project management
production
Direction
UI/UX design
post-production
sound production
web development