Bitburger 360° Experience

Virtual Brewery Tour

About

If you've always wanted to learn more about the eventful history of the Bitburger family brewery or want to know what ingredients the brewery uses to brew its popular Bitburger beers, you'll get your money's worth in the interactive 360° world of experience. In the comprehensive guided tour, visitors learn exciting facts about the history and the future - and not on site, but from the comfort of their own home. You'll be accompanied by expert Susanna, and if you pay close attention, you'll be a real Bitburger expert by the end of the tour.

Case Study

A digital trip to Bitburg.
Not everyone is privileged to experience the hospitality of the Eifel. With the interactive WebXR project ‘Bitburger 360° Experience’, we invite users to virtually walk through a part of the real tour.
Users can learn more about the history of the brewery, how beer is actually produced and what is special about Bitburger beer.
During the tour, users meet various protagonists who can be asked interactive questions - whether about hops, yeast, the brewing process or the brand in general.
The web-based online tour makes you thirsty for a real visit on site, where, as you would expect, the tour ends with a real Bitburger Pils.
So: bitte ein Bit :)

Who

Bitburger Braugruppe GmbH
deepblue networks AG

What

Virtual tour
WebVR
WebXR
Virtual Reality Experience
Interactive 360° Guided Tour
Infotainment

We

Concept
360° video production
Postproduction
Soundscape production
Development